What do you need to become a data-driven person? Far more than having big data or the Digital Centre of Excellence (DCoE), it requires establishing an effective, deeply ingrained data culture. This workshop will show you how true data-drivenness involves processes that require genuine buy-in across the company, from analysts and management to the C-Suite and the board. Through the examples and hands-on practice from data management and data scientists. This course introduces you to the analytics value chain you need to adopt when building predictive business models.